Aromatherapy clients

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90 Days to your first (or next) 10 aromatherapy clients

 In this post, I'll share how you can attract your first 10 aromatherapy clients in 90 days.

So there are seven methods that my students and I have used very successfully over the years.

1. Google My Business

Every aromatherapist and holistic therapist should be on Google My Business. It's free and very effective.

My top tips for Google My Business:-

  • Add some nice pictures of yourself, your therapy room, products and close ups of your treatments.
  • Add multiple booking options - phone, online booking, email.
  • Share some information about your gift voucher.
  • Post once per week.

For more information about Google My Business, check out this blog post.

2. Get a website

Create an interactive, easy to navigate website. You can start off small, you can create yourself. You don't need to go to huge expense.

The pages I suggest to start with are:-

  • Home Page.
  • About Page - this is a little about you but more about how you help your clients.
  • Treatments Page.
  • Contact Page.

When you can, I'd suggest adding these pages:-

  • Testimonial page.
  • Offers Page.
  • Gift Vouchers Page

3. Social Media

But, no random posts! Your posts should answer questions your clients and potential clients might have. Here are some that work really well:-

  • Behind the scenes posts - you setting up for your day, unpacking your latest delivery of products, your therapy room etc.
  • How aromatherapy and your other holistic therapies help common conditions including PMT, insomnia, anxiety, skin conditions etc.
  • Tips and recipes clients can use at home.
  •  Testimonials. Also ask your clients to post testimonials for you.
  • Gift voucher information.
  • What they can expect when they come for a treatment, how to book etc.
  • A big about you, your hobbies, what you're up to on your day off.
  • Your latest or next training, why you're excited about it, your cert etc.
  • Your availability for the week or any unexpected free slots.
  • Use a variety of post types - images, stories, reels, short (30 second ish) videos.

These are all popular and they do get bookings. 

4. Build up a client base and email or text regularly with your availability, tips, offers, success stories etc.

You might be wondering how to build up a client base?

  • Ask your clients would they like to hear from you with tips and offers, a question on your consultation form will cover you for GDPR. I have more information about GDPR in this blog post.
  • Post on social media asking people would they like to get your exclusive tips and offers.  

    Building up a client base/ mailing list is something that most holistic therapists don't do but it's SO important for your business. People who know you, even if they just receive your emails, are much more likely to book with you and refer their friends to you than anyone else.

5. Offer Treatment Enhancements aka Mini Treatments.

Treatment Enhancements, or Mini Treatment, are short treatments you can add on to your usual treatments. A mini facial, extra time on the neck and shoulders, mini head massage, 10 minutes of Reiki or IET are all examples of treatment enhancements.

Treatment enhancements cost you very little in terms of time or money, but they really enhance your treatments and the benefits clients get from them.

Offering treatment enhancements will help you stand out from other therapists and raise your rates, plus, if you offer them as part of a reward or referral scheme, they will help to increase your rebookings and referrals.  

Maybe you already offer treatment enhancements but don't mention them. Like extra time for a client who has a lot of muscle tension, or a short head massage for a stressed client. If so maybe it's time to start talking about the value you offer and charging when you use your skills and knowledge to make your treatments more effective and enjoyable?

You can create some lovely and unique offers using treatment enhancements. Maybe for Mother's Day, you could include a Rose Infused Sugar Scrub with your reflexology treatment, or Easter, your massage becomes a 90 Minute Melt with foot massage and facial rejuvenation treatment included. 

If you're looking for more ideas for treatment enhancements, have a look at my blog post about aromatherapy enhancements.

6. Business cards and brochures/flyers/rack cards

Share your literature with potential clients, local businesses, wellness practitioners like Yoga and Pilate's teachers. Reciprocation is great, if you're happy to take and share their information, they'll be more likely to take yours. 

You don't need to spend a fortune on your business card and brochures. Vistaprint offers very good value in business cards, and you can also create brochures on sites like Canva

7. Ask for testimonials

I've mentioned testimonials a couple of times in this post because they are SO important. Most people who first see your information, whether on Facebook, Google My Business, your website etc, will check your reviews before they book with you. 

So ask clients to post testimonials on social media and Google MY Business and if you can share those reviews on other platforms. Video testimonials are really powerful, so if you can get even one or two of those it would be great.

Don't let this overwhelm you. You don't need to do everything at once.

One thing at a time!

Don't be overwhelmed by all this information. Pick one thing, work on it and then move on to the next thing. If you haven't yet set up a Google My Business listing, I'd suggest that you start there. It's free, very effective and, once you have it set up, you don't need to do anything, except for optional weekly posts.

Would you like 50 + easy tips to increase your bookings in any economy?

  • Effective social media ideas,
  • Get regular bookings with newsletters and texts,
  • Easy treatment upgrades and reward schemes,
  • Get to the top of Google,
  • Options for extra income streams.


My name is Jenny, and I’ve been a holistic therapist and tutor for over 20 years.

I ran my own holistic college and wellness centre for many years and, since 2017, I have been teaching holistic therapies and holistic therapy marketing online.

In this blog, in my podcast, my book and in social media I share tips about aromatherapy, essential oils, reflexology and marketing tips for therapists.

Jenny Sheridanteacher, therapist, author

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