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90 Days to your first (or next) 10 aromatherapy clients
In this post, I'll share how you can attract your first 10 aromatherapy clients in 90 days.
So there are seven methods that my students and I have used very successfully over the years.
1. Google My Business
Every aromatherapist and holistic therapist should be on Google My Business. It's free and very effective.
My top tips for Google My Business:-
For more information about Google My Business, check out this blog post.
2. Get a website
Create an interactive, easy to navigate website. You can start off small, you can create yourself. You don't need to go to huge expense.
The pages I suggest to start with are:-
When you can, I'd suggest adding these pages:-
3. Social Media
But, no random posts! Your posts should answer questions your clients and potential clients might have. Here are some that work really well:-
These are all popular and they do get bookings.
4. Build up a client base and email or text regularly with your availability, tips, offers, success stories etc.
You might be wondering how to build up a client base?
- Ask your clients would they like to hear from you with tips and offers, a question on your consultation form will cover you for GDPR. I have more information about GDPR in this blog post.
- Post on social media asking people would they like to get your exclusive tips and offers.
Building up a client base/ mailing list is something that most holistic therapists don't do but it's SO important for your business. People who know you, even if they just receive your emails, are much more likely to book with you and refer their friends to you than anyone else.
5. Offer Treatment Enhancements aka Mini Treatments.
Treatment Enhancements, or Mini Treatment, are short treatments you can add on to your usual treatments. A mini facial, extra time on the neck and shoulders, mini head massage, 10 minutes of Reiki or IET are all examples of treatment enhancements.
Treatment enhancements cost you very little in terms of time or money, but they really enhance your treatments and the benefits clients get from them.
Offering treatment enhancements will help you stand out from other therapists and raise your rates, plus, if you offer them as part of a reward or referral scheme, they will help to increase your rebookings and referrals.
Maybe you already offer treatment enhancements but don't mention them. Like extra time for a client who has a lot of muscle tension, or a short head massage for a stressed client. If so maybe it's time to start talking about the value you offer and charging when you use your skills and knowledge to make your treatments more effective and enjoyable?
You can create some lovely and unique offers using treatment enhancements. Maybe for Mother's Day, you could include a Rose Infused Sugar Scrub with your reflexology treatment, or Easter, your massage becomes a 90 Minute Melt with foot massage and facial rejuvenation treatment included.
If you're looking for more ideas for treatment enhancements, have a look at my blog post about aromatherapy enhancements.
6. Business cards and brochures/flyers/rack cards
Share your literature with potential clients, local businesses, wellness practitioners like Yoga and Pilate's teachers. Reciprocation is great, if you're happy to take and share their information, they'll be more likely to take yours.
You don't need to spend a fortune on your business card and brochures. Vistaprint offers very good value in business cards, and you can also create brochures on sites like Canva.
7. Ask for testimonials
I've mentioned testimonials a couple of times in this post because they are SO important. Most people who first see your information, whether on Facebook, Google My Business, your website etc, will check your reviews before they book with you.
So ask clients to post testimonials on social media and Google MY Business and if you can share those reviews on other platforms. Video testimonials are really powerful, so if you can get even one or two of those it would be great.
Don't let this overwhelm you. You don't need to do everything at once.
One thing at a time!
Don't be overwhelmed by all this information. Pick one thing, work on it and then move on to the next thing. If you haven't yet set up a Google My Business listing, I'd suggest that you start there. It's free, very effective and, once you have it set up, you don't need to do anything, except for optional weekly posts.
Building up your client base, and increasing your rebookings and referrals is very important. But what about extra income streams that aren't dependent on your one to one clients?
I'm running a masterclass about 7 ways to create extra aromatherapy income streams. Some of these are great for other holistic therapists too, so whatever treatments you offer, I'd love you to come along.
The masterclass is on Wednesday 12th April at 7 pm GMT/12 noon PST/3 pm EST and here's the link to register.
This is such simple practical tips thank you ao much, Jenny!
So glad I’d found you.
I’m so glad you like them Mavrice. Let me know how you get on