In this post, I'm going to share some practical tips to increase holistic therapy rebookings-
Prefer to listen instead? Here's the rebooking roadmap podcast episode:-
Why would you want to increase your holistic therapy rebookings and referrals?
Why is that such a big deal? Because it's a lot easier to get an existing client to rebook than it is to get a new client to book. They know you, and they’ve experienced just how effective and relaxing your treatments are.
And you get better results for your existing clients because someone who comes for several treatments will have a much better result than someone who comes for one treatment.
Increasing referrals is really important too, because that is going to make your life so much easier. Someone who hears from a friend or family member that they had an amazing treatment is much more likely to book than somebody who saw you on social media or Google.
The #1 Way to Increase Holistic Therapy Rebookings
When a client comes to you for a treatment, it's really important that you tell them when they need to rebook and how often they need to rebook to get the results that they want.
A lot of therapists cringe at the thought of asking clients to rebook. I know I did when I first started working as a therapist. If somebody asked me when they should rebook, I'd feel uncomfortable, and tell them to give me a call whenever they wanted to rebook. I didn’t want to seem pushy, greedy, or “salesy”.
Now when I finish a treatment and give the client their aftercare, I'll tell them exactly when they need to rebook and why. For instance, if they have a lot of shoulder tension I might say “Your shoulders are very tight, I was able to work out a lot of tension, but there is a good bit there. And because of your lifestyle and because you're sitting at a desk all day, it's only going to get worse. So I’d suggest that you come back maybe once a week for the next month or so and then we'll see how you're doing and maybe we can reduce it to once fortnight or once a month”.
Clients so much appreciate that, most of my clients thank me for being clear because they want to solve their problem.
And remember, by asking clients to rebook, you are looking after them as well as your business. It also gives inspires confidence and shows you to be the expert that you are.
Imagine if you went to a doctor, dentist or even a hairdresser, and they gave a vague answer about when you should come back?
That is the number one way, in my experience, to encourage clients to rebook.
My #2 way to increase bookings aka Newsletters
By keeping in contact with your clients, sharing tips, offers etc you’ll stay front of mind with them, show them you’re an expert and encourage them to rebook and refer their friends.
How to set up a newsletter
Newsletters are my #2 way to increase bookings. When I send a newsletter, I usually get bookings.
Don’t be tempted to use your personal email (Gmail, Hotmail, etc) There are 4 reasons for this
- You could be blacklisted which means that no one will get your emails, not even your replies to emails sent to you. This could last from hours to days, and the worst part is, you won’t know that it’s happened.
- It looks unprofessional to send emails from your personal email
- There’s no easy way for people to unsubscribe if they want to. Apart from being very irritating, this is a legal requirement.
- When you use email software you can see how many people have opened and read your newsletters, clicked links etc. This is very helpful as you can see what works and what doesn’t, what kind of offers and information your subscribers enjoy etc.
What newsletter software should I use?
As a rule of thumb with software, you generally don’t need all the fancy bells and whistles and simple is usually best.
There are three types of newsletters that are well worth sending on a regular basis and which don't take a lot of time to write - regular newsletters with wellness tips and information,
Regular weekly or monthly newsletters.
Newsletters don't need to take long to write, they can be short and sweet. You can write a newsletter in a couple of minutes, you can even write a few newsletters and schedule them or have them ready to send.
Here’s some ideas for what to include in your regular newsletters:-
You can also use newsletters to give your availability for the week. You wouldn't necessarily need to give all the slots you have free, just mention three or four slots and say that you may be able to accommodate them if those times don’t suit.
You can send reminder newsletters to clients who need to come on a regular basis, but who haven’t been in for a while. Ask them how they are, (particularly regarding the condition that they have been to see you about) and tell them that if they need to book you have xyz free slots available and give them some options with multiple booking options.
I hope you enjoyed that, and I hope it's given you some ideas that you will use,
My name is Jenny, and I’ve been a holistic therapist and tutor for over 20 years.
I ran my own holistic college and wellness centre for many years and, since 2017, I have been teaching holistic therapies and holistic therapy marketing online.